Digital Marketing Coordinator, Email - Ann Taylor
Full Time
New York, NY 10036
Posted
Job description
Brand Overview:
ascena is a leading national specialty retailer offering apparel, shoes, and accessories for women through our brands Ann Taylor, LOFT, and Lou & Grey, Lane Bryant and Cacique. We operate ecommerce websites and over 1200 stores throughout the United States.
Ready to apply? We currently have an opportunity for a Digital Marketing Coordinator, Email - Ann Taylor to join our team located at our Times Square Tower-ANN-New York, NY 10036.
Position Overview:
The Email & SMS Marketing Coordinator will be responsible for the tactical execution of Ann Taylor daily email and SMS marketing campaigns from start to finish. This is a highly visible, fast-paced, hands-on role, as email touches the most senior members in the organization. Strong attention to detail and the ability to recognize and prioritize key, time sensitive projects, will be crucial for success This position is highly collaborative and requires working with multiple cross-functional partners including members of the Creative, Brand Marketing, Planning, Merchandising, and Customer Relationship Management teams.
Role and Responsibilities:
-
Help manage the brand daily email and SMS process from start to finish
-
Help manage segmented and targeted email and SMS communications
-
Prepare digital marketing briefs that include creative, copy and featured merchandise direction for Ann Taylor emails
-
Route campaigns to cross-functional partners to solicit feedback and incorporate necessary changes into the creative
-
Deliver final approved creative assets to our 3rd party email vendor with instruction sheets describing campaign set-up and details
-
Set up SMS campaigns for deployment in SMS vendor platform
-
QA/Test emails and SMS campaigns for complete accuracy and constantly double-check work
-
Generate email reports for daily and segmented brand email campaigns on a weekly basis
-
Execute A/B tests on Email and SMS campaigns to optimize performance and overall program
-
Maintain up-to-date email and SMS marketing calendar
-
Handle the preparation and delivery of necessary marketing materials for meetings
Experience and Qualifications:
-
Must have an acute attention to detail and ability to multitask accurately and efficiently
-
Adaptable, highly detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
-
Strong listening and communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
-
Team player with demonstrated ability to work effectively with multiple cross-functional teams
-
Energetic with a proactive and positive attitude
-
Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
-
Strong analytical skills and clear understanding of financial measurements
-
Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company
-
Ability to turn analysis into action, execute to timelines and provide timely solutions
-
Bachelor’s degree (Marketing preferred)
-
1 year digital marketing experience preferred
-
Demonstrated project management experience working with cross-functional teams required
-
Experience working with email service provider (ESP) is a plus
The target salary for this role is $24 - $25 per hour.
Actual compensation within that range is influenced by a wide array of factors including, but not limited to, skill set, level of experience, and other job-related factors.
#LI-LL1
Location:
Times Square Tower-ANN-New York, NY 10036
Position Type:
Regular/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
jorgevillanueva.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, jorgevillanueva.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, jorgevillanueva.com is the ideal place to find your next job.