CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

We have a fantastic opportunity for a Digital Marketing expert to join the regional Amazon Digital team. Reporting to the Amazon media manager, you'll join a high performing team of 3 and focus on planning and executing the Amazon DSP and search strategy across EU5 markets. You will work closely with the Amazon category team to reflect the brand priority into media strategy, as well as the local digital team, our partner agencies and of course - Amazon!

The Opportunity:

You’ll be responsible for bringing digital expertise to the team in order to ensure effective, creative and efficient implementation of Mattel’s brand strategies and plans, with a focus specifically on Amazon Digital Marketing. We’re looking for an individual with a strong passion for cross-collaboration, who can effortlessly partner with Brand Managers, Sales teams and external agencies.

What Your Impact Will Be:

• Support planning and executing media (DSP and search) strategy across EU for our brands.
• Manage implementation and brief of local and regional DSP campaigns across the funnel for all brands working closely with local teams, Amazon Category Managers, Key account managers, creative agency, Amazon team and viewability supplier.
• Coordinate with local digital teams to align on regional strategy while integrating their local needs into the plans.
• Guide and use digital media best practice standard implementation (tagging, ad serving, naming conventions).
• Support on improvement of media quality KPIs (viewability, brand safety, invalid traffic).
• Brief and implement search campaigns via external agency:
  • defining strategy for keywords and optimizing performance to win share vs competitors.
  • Update campaigns based on product availability and business needs
  • Focus implementation to drive sales incrementality
  • Support executing strategy to increase visibility on competitor searches/pages
  • Lead optimization of Amazon media placements to increase campaign relevancy and performance KPIs
• Use consumer insights & analytics capabilities to build recommendation (eStore check, vendor central, profitero, tableau).
• Optimize and analyze results based on KPIs and present plans to broader teams.

What We’re Looking For:

• Bachelor’s or master’s degree, in Marketing, digital marketing or related fields
• Minimum 2-3 years experience in Marketing, ideally in Digital
• Prior experience of Amazon highly advantageous
• Strong Microsoft Excel skills and proficiency in Microsoft Office (Word, PowerPoint and Project)
• Analytical skills
• Learning agility & creativity skills
• Organizational skills & attention to detail
• Curiosity and eager to challenge the status quo
• Team player
• Multicultural mindset and able to work cross culturally
• A passion for all things Digital
• Fluency in English

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.