Job description
Responsible for retention, increased membership, and the sale of new products and services for existing accounts in assigned book of business to achieve membership, revenue and margin targets. Creates and executes a business plan that positions KP to optimize our opportunities across book of business. Develops and implements marketing/account/book of business strategies which enhance Kaiser Permanentes position in the market. Leads the work of account teams and account support to ensure the execution of effective sales strategies. Develops strategic partnerships to optimize account growth.
Essential Responsibilities:
- Leads the collaboration in the development and execution of all strategic and tactical plans to achieve growth potential and optimal business partnership in each account.
- Identifies membership growth, retention and expansion opportunities through analysis of customers business objectives, their industries, and the dynamics of the health care market.
- Develops ongoing member enrollment strategies to achieve growth targets.
- Meets or exceeds assigned retention and growth targets for existing accounts in assigned Book of Business.
- Positions the organization competitively to ensure optimal membership growth and protect against losses.
- Identifies, capitalizes and closes on cross sell opportunities.
- Identifies and communicates early indicators of risks and opportunities within the region.
- Presents issues to executives in the form of a business case which assesses membership and financial impact along with other relevant factors.
- Develops 365 strategies and Open Enrollment engagement plans to achieve growth targets.
- Collaborates with stakeholders to develop and execute territory and account management sales plans and strategies.
- Leads and manages the account team in prioritizing and targeting accounts, developing specific account plans and directing daily activities to achieve account goals.
- Develops and executes strategy and account plans to ensure attainment of group-specific goals and optimal positioning including administration functions, negotiations and customer presentations.
- Obtains, utilizes and accurately analyzes key competitive data for management in a timely manner that facilitates achieving desired account results.
- Identifies and analyzes current industry and competitor trends, and applies knowledge of marketplace to account planning processes.
- Identifies and coordinates marketing, management and technical resources to achieve existing account sales plan objectives.
- Provides analysis and makes recommendations to help facilitate senior leaderships involvement in strategic plans.
- Strengthens KPs competitive position in the marketplace.
- Develops strategic partnerships to continuously improve business relationships with customers to optimize growth potential.
- Collaborates with Sales Executives/Manager to maintain positive relationships with brokers and/or consultants.
- Builds and maintains broker/channel partnerships to increase business potential.
- Initiates and leads account specific strategy development with internal departments.
- Strategically consults with customer channels on all components of strategy/offering.
- Develops and executes account plans to ensure attainment of group-specific goals.
- Proficiently leverages use of support staff including Associate Account Managers to optimize sales execution and time management.
Minimum Qualifications:
- Minimum five (5) years of experience in sales, account management or health plan administration.
- Minimum three (3) years of experience in the health care industry.
- Bachelors degree in marketing, finance, business administration OR four (4) years of experience in sales, account management or health plan administration.
- Experienced in meeting individual business objectives.
- Superior customer service skills with the ability to articulate and respond to highly complex issues.
- Advanced computer and analytic skills, including experience creating client presentations using Microsoft Office programs and use of client databases.
- Excellent verbal and written communication skills.
- Excellent interpersonal, presentation, and persuasion skills.
- Effective account management skills.
- Expertise in handling difficult client issues related to health plan services, policies and procedures.
- Complete understanding of and experience with employee group benefits.
- Knowledge of health care industry, understanding of current/future trends and changes in laws/regulations.
- Knowledge and understanding of competitors strengths, weaknesses and strategies.
Preferred Qualifications:
- Four (4) years of progressively responsible experience actively participating within the account management team to identify barriers and build a successful strategic planning to advance relationship and goals.
- Four (4) years of experience working with senior-level managers and demonstrating progressively increasing responsibility for relationship management and consultation.
- Four (4) years of experience in underwriting processes, healthcare products, and contracts.
- MHA, MPH, or MBA.
PrimaryLocation : Washington,Renton,Renton Administration - Baker
HoursPerWeek : 40
Shift : Day
Workdays : Mon, Tue, Wed, Thu, Fri
WorkingHoursStart : 08:00 AM
WorkingHoursEnd : 05:00 PM
Job Schedule : Full-time
Job Type : Standard
Employee Status : Regular
Employee Group/Union Affiliation : NUE-WA-04|NUE|Non Union Employee
Job Level : Individual Contributor
Job Category : Sales and Marketing,Sales & Marketing
Department : Renton Admin Baker - Grp Rltn-Sales-Lrg Grps Div Ii - 1130
Travel : No
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
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